Thad Hwang

Before founding Goji, Thad spent 25 years building and scaling consumer technology products, leading product teams at companies ranging from eBay to the startup Slice, which was later acquired by Rakuten. Throughout his career, he's enjoyed taking complicated products and turning them into simple, intuitive experiences that make life a little easier and hopefully a little cheaper.

What pulled him into wireless is the same thing that frustrates millions of consumers: pricing that feels unnecessarily complicated. The best phone plan isn't always the one with the biggest ad budget, and the best deal often isn't the first one you see. Thad believes consumers deserve an easier way to compare every carrier, every promotion, and every option in one place which is exactly what Goji is building.

Every guide Thad contributes is grounded in real carrier research, pricing analysis, plan comparisons, and hands-on experience using the products and services Goji covers. Rather than repeating marketing claims, his goal is to explain how plans actually work, uncover the fine print that matters, and help readers confidently choose the right plan or phone for their budget.

As part of the "sandwich generation," Thad recently found himself shopping for phone plans at opposite ends of the age spectrum: one for his 12-year-old daughter and another for his 80-year-old dad. After comparing the options with Goji, he landed on a $15/month Mint Kids plan for his daughter and a $10/month US Mobile plan for his father, saving his family hundreds of dollars a year. He'll happily admit that's the kind of thing that gets him excited.

When he's not helping people save money on wireless, you'll usually find Thad with his family or chasing a plastic ball around a pickleball court. He's still searching for the perfect phone plan, but he's even more determined to perfect his third-shot drop.